CONNECTED TV ADVERTISING BSS SUMMIT CONNECTED TV ADVERTISING BSS SUMMIT

November 17, 2022
Afternoon

#CTVadsBSS22
 

Connected TV Advertising Brand Suitability Summit

Welcome to the 2022 Connected TV Advertising Brand Suitability Summit – VIRTUAL EVENT
 
 
Connected TV advertising is exploding. eMarketer estimates that in 2022, in the U.S. alone, CTV advertising will reach $19 billion, and will increase to nearly $30 billion in 2024. 
 
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I). VideoNuze’s CTV Advertising Brand Suitability Summit is the only industry event 100% focused on the intersection of all of these critical trends. 
 
Attendees from throughout the ecosystem will gain a better understanding of the key issues and opportunities.
 
(Update: Recordings of all the sessions are posted on VideoNuze.com.)
 
 
 

 
 
November 17, 2022
1:00pm - 1:05pm Welcome

Welcome to the Connected TV Advertising Brand Suitability Summit (virtual) 

 

  • Will Richmond – Editor and Publisher, VideoNuze
1:05pm - 1:30pm Why Brand Suitability Matters to Connected TV

A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

 

  • Colleen Durkin – SVP, Experience & Activation Investment Lead, Assembly
  • Joshua Lowcock – Global Chief Media Officer, UM
  • Susan Schiekofer – Chief Digital Investment Officer, GroupM North America
  • David George – CEO, Pixability (moderator)
1:35pm - 2:10pm Exploring Identity Management and Measurement in CTV

How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.

 

  • Cara Lewis – U.S. Chief Investment Officer, dentsu
  • John Nardone – President, Mediaocean
  • Marilois Snowman –  CEO, Founder, Mediastruction
  • Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)
2:15pm - 2:45pm How Connected TV is Driving Change in the TV Industry

Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.

 

  • Tamara Alesi – CEO, Mediaplus Group
  • Amit Chaturvedi – COO, DeepIntent
  • David Chu – EVP and GM, Cinedigm Networks
  • Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
  • Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)
2:50pm - 3:25pm Succeeding at the Intersection of DE&I and Brand Suitability

DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.

 

  • Meredith Brace – Chief Marketing Officer, Samba TV
  • Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
  • Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
  • Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
  • Larry Harris – Founder and CEO, Alpha Precision Media (moderator)
3:30pm - 4:05pm Best Practices for Brand Suitability in Multi-Platform Advertising

Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?

 

  • Joe Barone – Managing Partner, Brand Safety Americas, GroupM
  • Deva Bronson – EVP, Global Head of Brand Assurance, dentsu
  • Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
  • Meg Runeari –  Chief Experience Officer, Teads
  • Eric John – VP, Media Center, IAB (moderator)

Sponsors

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

Register

Event Updates

  • 11-16-22 Last Chance to Sign Up for Tomorrow’s CTV Advertising Brand Suitability Summit virtual
    Last Chance to Sign Up for Tomorrow’s CTV Advertising Brand Suitability Summit virtual
     
    By Will Richmond
     
    Tomorrow is VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) which will include 24 speakers on 5 sessions starting at 1pm EST.
     
    The Summit will be an in-depth learning opportunity for anyone interested in understanding connected TV advertising, brand suitability, brand safety and DE&I. 
     
    The Summit’s 24 speakers, from agencies, advertisers, publishers, will share their insights on the fast-evolving CTV advertising industry, which is forecast to reach $21 billion in the U.S. alone, according to eMarketer. The sessions will explore how connected TV is driving change in the TV industry, why brand suitability matters, the roles of identity and measurement, how brand suitability intersects with DE&I, and best practices in multi-platform advertising. 
     
    Many thanks to the Summit's Presenting Partner Pixability and Gold Partners Mediaocean and DeepIntent, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. 
     
    COMPLIMENTARY SIGN UP NOW!
  • 11-8-22 CTV Advertising Brand Suitability Summit virtual: 24 Speakers, 5 Sessions, 1 Afternoon
    CTV Advertising Brand Suitability Summit virtual: 24 Speakers, 5 Sessions, 1 Afternoon
     
    By Will Richmond
     
    Join us at the Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 17th featuring 24 speakers on 5 sessions in 1 action-packed afternoon. 
     
    Sign up is complimentary!
     
    The Summit’s speakers represent a diverse range of agencies, advertisers, publishers and industry analysts. They will share their expertise on how connected TV is driving change in the TV industry, why brand suitability matters, the roles of identity and measurement, how brand suitability intersects with DE&I, and best practices in multi-platform advertising. 
     
    The Summit will be a premier afternoon of learning for anyone who wants to better understand connected TV advertising and the integral roles of brand suitability, safety and DE&I. 
     
    Many thanks to the Summit's Presenting Partner Pixability and Gold Partners Mediaocean and DeepIntent, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. 
     
    COMPLIMENTARY SIGN UP NOW!
  • 10-31-22 CTV Advertising Brand Suitability Summit Program is Posted
    CTV Advertising Brand Suitability Summit Program is Posted
     
    By Will Richmond
     
    The program for the 2nd annual CTV Advertising Brand Suitability Summit on November 17th is posted. This year's program features five sessions with over 20 executive speakers participating.
     
    Complimentary sign up now!
     
    1:05pm - 1:40pm ET 
    Why Brand Suitability Matters to Connected TV
    A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.
    - Colleen Durkin - SVP, Integrated Investment, Assembly
    - Joshua Lowcock – Global Chief Media Officer, UM
    - Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    - David George - CEO, Pixability (moderator)
     
     
    1:45pm - 2:20pm 
    Exploring Identity Management and Measurement in CTV
    How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.
    - Cara Lewis – U.S. Chief Investment Officer, dents
    - John Nardone – President, Mediaocean
    - Marilois Snowman –  CEO, Founder, Mediastructio
    - Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)
     
     
    2:25pm - 3pm ET 
    How Connected TV is Driving Change in the TV Industry
    Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.
    - Tamara Alesi – CEO, Mediaplus Group
    - Amit Chaturvedi – COO, DeepIntent
    - David Chu – EVP and GM, Cinedigm Networks
    - Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
    - Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)
     
     
    3:05pm - 3:40pm ET
    Succeeding at the Intersection of DE&I and Brand Suitability 
    DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.
    - Chelsea Jenkins - Director, Cultural and Inclusive Marketing, Kellogg Company
    - Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
    - Alexis Sandler - Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
    - Larry Harris - Founder and CEO, Alpha Precision Media (moderator)
     
     
    3:45pm - 4:20pm ET
    Best Practices for Brand Suitability in Multi-Platform Advertising 
    Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?
    - Joe Barone - Managing Partner, Brand Safety Americas, GroupM
    - Deva Bronson - EVP, Global Head of Brand Assurance, dentsu 
    - Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
    - Eric John - VP, Media Center, IAB (moderator)
  • 10-18-22 First 18 Speakers for the CTV Advertising Brand Suitability Summit virtual on Nov. 17th are Announced
    First 18 Speakers for the CTV Advertising Brand Suitability Summit virtual on Nov. 17th are Announced
     
    By Will Richmond
     
    The Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 17th is shaping up really well and I’m thrilled to announce the first 18 speakers, representing a diversity of perspectives across the industry. The speakers include:
     
    • Tamara Alesi – CEO, Mediaplus Group
    • Joe Barone – Managing Partner, Brand Safety Americas, GroupM
    • David Chu – EVP and GM, Cinedigm Networks
    • Lynda Clarizio – Co-Founder and General Partner, The 98 and former President, US Media, Nielsen
    • Colin Dixon – Founder and Chief Analyst, nScreenMedia
    • David George – CEO, Pixability
    • Larry Harris – Founder and CEO, Alpha Precision Media
    • Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
    • Eric John – VP, Media Center, IAB
    • Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
    • Cara Lewis – U.S. Chief Investment Officer, dentsu
    • Joshua Lowcock – Global Chief Media Officer, UM
    • Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
    • John Nardone – President, Mediaocean
    • Will Richmond – Editor and Publisher, VideoNuze
    • Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
    • Susan Schiekofer – Chief Digital Investment Officer, GroupM North America
    • Marilois Snowman –  CEO, Founder, Mediastruction
    There will be more executives added to the program in the coming weeks.
  • 9-20-22 Save the Date for the Connected TV Advertising Brand Suitability Summit virtual on November 17th
    Save the Date for the Connected TV Advertising Brand Suitability Summit virtual on November 17th
     
    by Will Richmond
     
    Please save the date for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. 
     
    As we all know, connected TV advertising is exploding. eMarketer estimates that in 2022, in the U.S. alone, CTV advertising will reach $19 billion, and will increase to nearly $30 billion in 2024. Other analysts are forecasting even faster growth.
     
    “Brand suitability” in CTV advertising - how advertisers can optimize their adjacency to particular premium video content, according to specific performance metrics, is a critical issue. Brand suitability” is an important evolution in industry vocabulary because it moves the conversation from negative associations of “brand safety,” to instead focus on the positive nature of appropriate advertising.
     
    Diversity, Equity and Inclusion (DE&I) is a part of brand suitability as advertisers and agencies recognize that advertising campaigns and the professionals who create and execute them must reflect society’s diversity and its evolving values. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.
     
    VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising, as well as the integral role of DE&I. The CTV Brand Suitability Summit is the only industry event 100% focused on exploring the intersection of all these critical trends. 
     
    To learn more about sponsorship opportunities, please contact Will Richmond.